Station Profile

Format & Call Letters

Hot Adult Contemporary - KSUP FM

Format Description

Mix 106 is TODAY’S BEST MIX and Ryan Seacrest Afternoons!

Mix 106 features TODAY’S BEST MIX and targets Women 25-49.

Mix 106's Hot AC format is America's fastest-growing radio format and targets consumers with a high disposable income.

Artist Profile: Mix 106 features new music from Adele, Maroon 5, Pink, Bruno Mars, Taylor Swift, Imagine Dragons, Maroon 5, Ed Sheeran round out the MIX!

Mix 106 is the only station that is musically focused on hit music from today. The station is also markedly involved in the community and focuses on listener interaction.

Get exposure to thousands of potential customers each week with Mix 106 FM.

Demographic Profile

Mix 106 listeners are in their prime spending years.

Age: Mix 106 targets women 25 to 49.

Gender: Females 12+ favor Mix 106's format.

- Approximately 60% of  Hot AC listeners in America are female while 40% are male.
- Over 60% of this consumer group falls significantly into the 25 to 54 age group.

Occupation: Mix 106 targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Household Income: Mix 106's listeners have high earning power.
- Over 40% of Hot AC listeners in America have an income of over $75,000.
- Over 20% of Hot AC listeners in America have an annual income of more than $50,00 - $75,000
- Almost 25% of Hot AC listeners 18 years of age and over have an annual household income of $25,000 to $50,000. 

Education: Almost 70% of Hot AC listeners have attended college.  25% have completed high school.

Investments: Mix 106 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: Mix 106 attracts listeners who actively participate in exercise and fitness, biking, golfing, fishing, hunting, gardening, and hiking. 

Mix 106 listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

Mix 106 targets listeners with purchasing power.

Mix 106's format targets consumers with high disposable income.

Lifestyle Profile

Mix 106 listeners are in their prime earning and spending years.

Mix 106 targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Mix 106 targets listeners with purchasing power in the Juneau area.

Mix 106 Listeners In The Past Year

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, video games, and HDTVs.
-  Are big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoyed going out to restaurants often every month.
-  Purchased men's and women's clothing, children's clothing, men's and woman's shoes, and accessories.

Mix 106 listeners are in their prime income and spending years.

Here's Why Mix 106 Targets Women

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Mix 106 allows advertisers to reach a large consumer group that can’t be reached with any other station.

Mix 106 Coverage Map